Google Ads done right.

Using our experience to enhance yours

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The Value Driver Tree is…

A comprehensive report that shows the performance of an entire Google Ads account.


It is a graphical representation of the relationships between a Google Ads account’s metrics and its most important Value Drivers.


The tree diagram helps you identify which metrics are most important to performance and business objectives, and measures the impact of changes on performance over the previous period.

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Get a ready-made, plug & play, Value Driver Google Ads Script.


Created to automatically insert both your weekly and monthly account data into a pre-made Value Driver Tree dashboard.

All-In-One Overview

The dashboard to improve your results

One of the most important aspects to ensuring success  in Google Ads?

Tracking and analyzing performance…

Questions like:
– Are we on target?
– Why did metric “X” drop?
– Where to optimise or improve?

Play a role in this on a daily, weekly, monthly and annual basis.

Nowadays we expect not only accurate, but also fast answers to such questions about business performance.

In my opinion, it should be as easy as checking the weather forecast.

Often good dashboards are provided to help you understand WHAT happened, but then leave it up to you to figure out WHY that is.

My suggestion: Help yourself with this task by using a VALUE DRIVER TREE.

But… leave that building to me!I have written a ready-made, plug & play, Google Ads Script for you that automatically inserts your weekly and monthly account data, into a pre-made Value Driver Tree dashboard.

Metrics such as ROAS, Revenue, Costs, CPCs, CPAs, Impressions, Clicks and much more in a clear report.Automatically updated every week and every month.

There you have it – perhaps the most effective data dashboard you can offer yourself!

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Turn your data into opportunities.

Find growth opportunities, not bottlenecks.


Streamline your marketing so you can take control of what matters. Create a single source of truth.


Get an automated dashboard at a glance that provides immediate insight into where success can be achieved

Value Driver Tree (V3.0)